Memes play a significant role in internet culture, acting as a universal language for people worldwide. This article explores the evolution of meme platforms from Web2 to Web3 and how it transforms the creator-platform interaction dynamic.

Web2 Meme Platforms: Successes and Drawbacks

Massive Web2 meme platforms showcase the commercial power of memes with impressive statistics like video view counts and user numbers. However, despite the immense value that content creators bring to these platforms, they seldom receive fair compensation for their efforts, highlighting an imbalance in profit distribution between platforms and creators.

Entering Web3: SocialFi and Onchain Rewards

Web3 apps aim to change the current unfair system by offering users a share in the value they create. SocialFi apps like Memstagram reward users for participating in meme culture, allowing them to create, share, and earn rewards, thus changing the approach to digital content interaction.

The Need to Bridge Web2 and Web3

Moving to Web3 is crucial for user financial empowerment, ownership of digital content, and creating new business models that do not rely on user data monetization. However, mass adoption of Web3 faces three main challenges: trust, jargon, and user experience.

The shift from Web2 to Web3 is inevitable, with consumer apps leading the charge by rewarding users for their contributions. Web3 will significantly improve internet interactions and provide users with more rights and opportunities.