Weed, a U.S.-based well-being company, announces its partnership with Khalifa Kush to develop and commercialize new products. This collaboration marks a significant step in the well-being and cannabis industry.
Announcement of Weed and Khalifa Kush Partnership
Weed, in partnership with Khalifa Kush founded by renowned artist Wiz Khalifa, unveils its strategy for the commercialization of the Weed brand. DJ Saul, CEO of Khalifa Kush, and Tim Hunkele, co-founder and COO, will join Weed's Board of Advisors.
Weed's Commercialization Strategy
Over the past five years, Weed has invested in acquiring intellectual property and product development, including Web3 and AI. They have successfully protected the WEED trademark, enabling growth across various industries.
Future Prospects of Weed Brand
Weed aims to integrate technology and culture, reinterpreting ‘weed’ as a symbol of happiness and well-being. This transition focuses on creating a unique well-being product experience.
The partnership between Weed and Khalifa Kush opens new avenues for the development of well-being products, significantly impacting the industry. Both companies aspire to create unique offerings that reflect contemporary trends and consumer needs.
