In April 2025, Google plans to implement restrictions on cryptocurrency advertisements in the European Union as a result of new MiCA requirements.
New Requirements for Crypto Advertising
Under the new rules, advertisers will be required to obtain licenses that align with MiCA guidelines. This includes certification from Google before ad placement. The tightening of regulations is aimed at protecting investor interests and leveling the competitive landscape in the market.
Impact on Small Crypto Firms
Smaller crypto firms may face increased costs in meeting MiCA requirements. Larger firms, benefiting from existing regulatory structures, may find themselves at an advantage compared to their smaller counterparts.
Future of the Crypto Market
The new requirements are expected to impact the market, particularly for firms dealing in Bitcoin, Ethereum, and altcoins. Journalists and analysts note that previous advertising restrictions by Google have negatively affected marketing effectiveness for smaller firms, while the new licensing criteria may further enhance the dominance of larger players.
Future compliance measures under MiCA and Google’s certification are expected to bolster investor trust and market integrity, although they may lead to price volatility in governance tokens and DeFi sectors.
