Meta Platforms, Inc. has announced updates to WhatsApp Business effective July 1, 2025, including a new pricing model for messages and improvements in business channels.
Changes in WhatsApp Business Pricing Model
WhatsApp Business will introduce a new pay-per-message pricing model. This initiative aims to streamline interactions between businesses and users, allowing certain conversations to occur for free. Companies will now be able to more flexibly allocate their budgets to other communication strategies.
Business Reaction to Pricing Changes
The pricing changes will affect businesses worldwide that use WhatsApp for customer interaction. Businesses are responding to new communication expenses, though current data indicates no significant impact on cryptocurrency markets and adaptability to the updates.
Historical Context of Meta's Pricing Changes
Meta has previously introduced pricing changes for businesses, which did not have a direct influence on cryptocurrency markets. This update continues the company's direction aimed at improving business scalability. Experts highlight that despite new commercial risks, effective use of communication channels could enhance business-client interactions.
Thus, the expectations from the new WhatsApp Business pricing model revolve around enhancing customer interaction while reconsidering budgets for companies. However, as in previous instances, no impact on the cryptocurrency market has been observed.
