As of September 16, the overall market capitalization of all fungible tokens stands at more than $2 trillion, with altcoins accounting for around $240 billion. However, many new tokens launched in 2024 have underperformed. Why is this happening?
Increase in Altcoin Market Cap
The market cap of altcoins grew by more than 70% in one year, aligning with the growth of Bitcoin and Ethereum. While Bitcoin and Ethereum dominate, the market includes millions of different altcoins. The number of altcoins has increased by 107% in one year, from 1.69 million tokens in August 2023 to over 3.5 million tokens today.
Performance Issues of New Tokens
Most new tokens launched in 2024 have underperformed. The main reason is fragmented consumer attention. With so many new tokens, attention to each one is greatly diluted, leading to weak price performance post-listing. In a saturated market, attention is the new currency.
Role of Institutional Investors
Tokens with institutional investors tend to perform better. Institutional investors can provide significant capital and long-term investment, contributing to price stability in the market. Examples of tokens with institutional support include TON, SOL, XRP, BNB, ADA, TRX, AVAX, SUI, and MOCA.
The altcoin market offers significant opportunities for tokens that attract institutional investments. In a fragmented attention market, tokens with institutional support have a greater chance of success.
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