The Worldcoin project, aimed at establishing blockchain-based universal identification, is shifting its primary focus from Europe to the Asian region.

Challenges and New Focus

At a recent tech summit, Fabian Bodensteiner, managing director of Worldcoin’s European subsidiary, explained that the company is now concentrating on markets more open to technological innovation. He noted that Europe is no longer a priority for Worldcoin.

Asian and Latin American Markets

The project aims to implement 'proof of personhood' technology in the Asia-Pacific region and Latin America. Worldcoin is actively collaborating with major game publishers in the Asia-Pacific region and exploring opportunities in countries such as Japan, Malaysia, and Argentina.

Regulatory Challenges

In some parts of Asia, the project faces regulatory hurdles, such as a fine in South Korea and a notice in Hong Kong for non-compliance with data privacy laws.

Worldcoin’s shift in strategy signifies a focus on more dynamic markets, while maintaining its presence in Europe and addressing arising challenges.