Amid fluctuations in the cryptocurrency market, interesting trends are observed in the usage of XRP and the decline of HYPE. While XRP users are becoming more active, the BlockDAG project is developing a unique strategy to attract and retain clients.
The HYPE Price Drop Issue
The recent drop in the price of Hyperliquid (HYPE) has drawn traders' attention as the price fell approximately 20%, trading below $38. This occurred after a significant rise, with prices increasing from $17 to $45. Despite announced partnerships with Eyenovia and Lion Group, sellers locked in profits, which exerted pressure on the price.
XRP's Growing Popularity
Interest in XRP is increasing due to a rise in user activity. Daily wallet usage on the XRP Ledger has increased from about 35,000 to over 295,000. A new Ethereum-compatible sidechain is expected to launch soon, attracting over 90 projects, which could significantly boost XRP's utility.
BlockDAG's Loyalty Strategy
BlockDAG is implementing its own strategy to increase user engagement through a mechanism called Buyer Battles. This gamified feature allows participants to gain recognition and rewards, enhancing the community of active users, even before exchange listings.
Observing changes in the cryptocurrency market, it can be concluded that the demand for business models focused on loyalty continues to grow. While XRP demonstrates increased user activity, HYPE faces short-term challenges that may impact its market position.
