YouTube has announced a new update allowing creators to decide if third-party companies can use their content for AI training, enhancing creators' control.
YouTube's New Features for Creators
According to YouTube's announcement, the default setting on the platform will have the AI training option turned off, giving creators the choice. Eligible creators, such as YouTube Studio and YouTube Studio Content Manager users, can opt-in to allow selected companies access to their videos.
Response to Complaints and Creator Concerns
The update follows complaints about big companies using creators' videos without consent. Interviews with executives from Viggle and OpenAI confirmed the use of publicly available videos for AI training. YouTube plans to address this with AI detection tools ensuring creator rights protection.
Opening Access to the AI Era
YouTube indicated these steps as an opportunity for creators to understand their content's role in AI advancement. The platform promises to expand features that enhance collaboration between creators and AI companies, all while adhering to updated usage agreements.
YouTube's update offers creators more control over AI training use of their content, opening new collaboration opportunities in the AI era.