YouTube has announced a price increase for its Premium subscription in South Africa, affecting both individual and family users.
Price Increase Announcement
The YouTube Premium subscription for individual users is now R81.99 per month, up from R71.99, marking a 14% increase. The family subscription has seen a larger increase, rising by 36.4% from R109.99 to R149.99.
Reasons for Price Increase
Google informed existing subscribers about the price increase via a Friday email. The additional revenue is aimed at improving service quality and features for YouTube. This is the first price change since the launch of YouTube Premium in South Africa in March 2019.
Impact on Other African Countries
Some experts believe that the recent price hike in South Africa may signal changes for other YouTube Premium subscribers across Africa. For instance, subscribers in Nigeria currently pay N1,700 for individual and N2,800 for family plans. The Premium service has recently expanded to include other African nations.
The price increase for YouTube Premium in South Africa may influence subscription markets in other countries on the continent and highlights Google's changing pricing strategies in various regions.
