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ZKcandy and The Binary Holdings: A New Web3 and Telecom Partnership

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by Giorgi Kostiuk

6 hours ago


The leading Layer 2 ZK chain for gamers, ZKcandy, has announced a strategic partnership with The Binary Holdings, aiming to promote Web3 games in Southeast Asia.

Partnership Goals

The partnership aims to extend access to ZKcandy's games, such as Candy Defense and Pepe Kingdom, for telecom app users in Indonesia and the Philippines. This will reach 169 million users and strengthen ZKcandy's position in the Web3 gaming market.

This partnership showcases how two Layer 2 chains can collaborate to drive Web3 adoption at scale.Siddharth Sahi, Chief Business Officer at The Binary Holdings

OneWave Integration and Gamification

TBH's OneWave platform allows users to access ZKcandy games without needing additional app downloads. Users can earn $BNRY tokens by playing Candy Defense or completing challenges in Pepe Kingdom and redeem them for mobile credits, exclusive content, and other perks.

Future Prospects and Plans

The collaboration between ZKcandy and The Binary Holdings will be showcased at major industry events, highlighting new levels of engagement and profitability by blending telecom and Web3 technologies.

The ZKcandy and The Binary Holdings partnership marks a significant step towards the widespread adoption of Web3 games, making them more accessible and engaging for players in Southeast Asia.

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