Ben James, CEO of Atlas Company, shared his vision for the future of Web3 games and the role of artificial intelligence (AI) in their development in an interview with The Agenda podcast. He predicted an "explosive growth" in this area thanks to generative AI, which simplifies the creation of in-game items and accelerates the development process. This is particularly important for studios with limited budgets, for whom AI can help create quality games for Web3.

The initial idea of integrating blockchain into games met with criticism, with many studios seeing it merely as an attempt at monetization rather than improving the quality of the product. However, James emphasizes that game developers are now aiming to provide players with enjoyment from using new technologies, including blockchain and AI.

Generative AI, according to James, opens up new possibilities for the development and evolution of Web3 games by simplifying the creation of digital assets, such as weapons and in-game items. He asserts that even without content creation experience and programming knowledge, AI can help develop unique game elements. An example of successful AI application is the game studio Square Enix, which significantly increased productivity and development speed of its projects thanks to this technology.

Despite some developers' concerns about the potential threat of job loss due to AI, James believes that artificial intelligence will never be able to fully replace human creativity and will require human intervention to create quality gaming products.