Hugo Boss is partnering with Imaginary Ones to publish a unique NFT series for their HUGO brand.

The company announced the release of the initial collection as a "grand step forward in the study of the metaverse".

The series is called Embrace Your Emotions and consists of 1001 tokens in 3D animation. The launch is scheduled for early November.

6 collectible NFTs have special properties. 5 of which are happiness, sadness, horror, anger and love. All 5 will include the sixth NFT, which will be put up for sale on World Mental Health Day 10/10/2022. Earned funds will be sent as donations to Youth Aware of Mental Health.

500 non-fungible tokens out of 1000 will be bought only by the owners of unique Phygital T-shirts. Items have a QR code that provides a virtual reality effect in the Snapchat app.

The remaining 500 NFTs will be shared among Imaginary Ones genesis token holders and other participants through social media.

The partners have noted that they plan to strengthen cooperation and provide additional value to the owners of the collection in the future.

It is important to note that as of August, the famous brands Dolce & Gabbana, Tiffany, Gucci, Adidas and Nike earned $260 million from the sale of NFTs.