Bloomberg announces that an online store and platform for the sale of virtual sneakers from the American sports brand Nike will be opened soon.

In a few days, on November 18, 2022, registration on the .Swoosh site will be open. After unlocking a certain range of digital goods, users will have access to physical elements that can be used in the metaverse and video games. The collection is scheduled to be released in January 2023. All products can only be paid for in US dollars. In the future, users will be able to connect their personal wallets to sell goods on other platforms.

Athletes who have signed with Nike will receive personal showcases. Individual authors and designers will have the opportunity to develop products together with the brand, participate in various competitions and receive royalties for the projects they have created.