The developers of the gaming Web3 project Notcoin plan to abandon the clicker idea in favor of a more sustainable model, said the game's creator Alexander Plotvinov in an interview with The Block.

According to him, "tap games" will not ensure long-term success and do not contribute to generating revenue.

Over the next four years, the developers plan to transform Notcoin into an independent hub for launching third-party ecosystem projects, where users can earn NOT tokens. The number of such campaigns will reach 50-100 per week.

Other possible directions for the app's development include contests and other means of incentivizing participants, gaming platforms, or even a decentralized AI-based university.

Plotvinov also summarized the results of the Notcoin airdrop, noting that users received about 90% of the token issuance. Fighting bots was a serious problem—the team prioritized real and active players.

According to him, 30% of Telegram Premium users play Notcoin. The largest influencer invited 200,000 people but earned only 0.2% of the total distribution due to the large number of holders.

The highest demand for the game was observed in Russia, Uzbekistan, Nigeria, the USA, Germany, and Iran. However, users from the latter were not able to withdraw funds.

The app prioritized deposits to cryptocurrency exchanges and had some restrictions on transferring funds to personal wallets, Plotvinov reported.

According to CoinGecko, at the time of writing, the price of NOT is $0.01547 with a daily drop of 13.4%. Market capitalization is $1.57 billion.

It is worth noting that on June 17, the Notcoin team announced the completion of the NOT airdrop claim a month after listing on the major cryptocurrency exchanges.

Last week, the project's user base grew to 40 million people.

At the end of May, Notcoin launched a new type of missions for passive token earnings.