The World Economic Forum (WEF) reports that US manufacturing companies are actively integrating the metaverse to address production challenges. A report from March 12th indicates that 92% of executives are exploring the metaverse within their companies, considering up to six different use cases.

The increased interest in the metaverse is driven by the need to adapt to the aftermath of the COVID-19 pandemic, the desire to accelerate production processes, and enhance their efficiency. The use of digital twin technology, as seen with Amazon and Mercedes Benz, aids in improving design and production processes.

Telecommunications company Nokia is utilizing the metaverse in Australia to potentially assist Cessna aircraft technicians at remote airports. The metaverse finds application across all stages of the product lifecycle, from design to quality control, outpacing the consumer metaverse in adapting to real business challenges.

The information technology and automotive sectors are leading in the industrial metaverse, despite concerns related to the rise of generative AI, which could shift focus away from the metaverse. At the same time, there are concerns about the metaverse's potential negative impact on creative industries and the need to adapt intellectual property rights.