Singapore-based V3V Ventures fund has ventured into a unique investment: Telegram usernames. This strategic move is driven by the increasing popularity of both Telegram and the TON blockchain.

Unusual Crypto Asset

V3V Ventures invests in unique assets - Telegram usernames, which also have crypto relevance, such as @ether and @cryp. As the user base of Telegram and the TON blockchain increases, these usernames might appreciate in value.

V3V Ventures' Investment Strategy

The fund also invests in more traditional VC companies like BitLayer and CrossCurve. Yet, this year, V3V added Telegram usernames to its portfolio, an unexpected choice in the cryptocurrency market.

Audience Growth and Username Value

Rather than merely holding the usernames, V3V creates themed Telegram channels. For instance, the channel associated with @cryp and @ether posts crypto news. So far, the fund has attracted over 5 million subscribers. This strategy turns usernames into assets that attract an audience, which is valuable in itself.

The growing popularity of Telegram and the TON blockchain makes investments in usernames an interesting direction for investors, showcasing how new niches can shake traditional investment approaches.