Cryptocurrency exchanges OKX and Binance are making efforts to integrate sports with the Web 3 industry. This should bring new value to sports events, as well as a unique experience for fans. To organize the main football event and receive a huge number of guests, about 220 billion dollars were spent. What makes this event special is the participation of two main football stars - Ronaldo and Messi.
The Web 3 sphere has recently increased the involvement of companies. This is due to the spread of NFTs and the opportunities they provide. To make the World Cup unique, interactive games, special communities and NFT tokens will be added.
Analysts noted that over a year and a half, $2.4 billion was invested in the sports industry by cryptocurrency companies.
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Contribution of the OKX exchange to the World Cup 2022
OKX developed and launched its football festival with a prize fund. Fans can mine from 1 to 3 free NFTs. To do this, you need to pay 10 USDT (these funds will be returned after the end of the competition).
Also, users can participate in the "Cup Trading competition" and stake fan tokens of their favorite team in it. The winning team will share 20,000 USDT among themselves.
Partnership with Binance and Visa
On the eve of the championship, the Binance Exchange launched a contract that will track the behavior of fans' tokens on the market.
Visa and Crypto.com have developed 5 unique football NFTs. They depict the most famous goals in the history of football.
It is also worth noting that the football clubs Real Madrid and Barcelona have joined Metaverse and registered their trademarks.
