My Lovely Planet is not just a cute match-3 game — it’s a full ecosystem that merges engaging gameplay, Web3 technology, and real-world environmental impact. By launching the $MLC token on the Polygon blockchain, the developers empower players to directly support tree planting, nature restoration, and global ecological projects.
Contents
- Overview and Concept of My Lovely Planet
- Gameplay and In-Game Ecosystem
- Tokenomics of My Lovely Coin ($MLC)
- Environmental Impact and Real Projects
- Development Roadmap and Ubisoft Partnership
- Conclusion
1. Overview and Concept of My Lovely Planet
My Lovely Planet is a mobile match-3 game with a clear ecological mission: every virtual sapling grown in-game translates into a real tree planted in the world. Developed by Imagine Games, the project is supported by Ubisoft Entrepreneur Lab and won the Unity for Humanity award. It demonstrates how millions of gamers can contribute to environmental protection through gameplay.
The game is available on iOS and Android, works offline, and is completely ad-free. In-app purchases are designed to amplify real-world ecological outcomes. With its relaxing mechanics, nature-themed visuals, and purposeful goals, My Lovely Planet is more than just entertainment — it’s a conscious contribution to a sustainable future. Thanks to its visual design, educational elements, and integration with Web3, it stands out among eco-conscious blockchain games.
2. Gameplay and In-Game Ecosystem
At its core, My Lovely Planet follows classic match-3 mechanics: players align similar tiles, complete objectives, and collect “Dewdrops.” These in-game resources are converted into real tree planting efforts, making every session ecologically meaningful. The game’s aesthetic is inspired by natural landscapes — forests, lakes, and jungles — with soothing soundtracks that enhance relaxation.
Progress is marked by unlocking scenes, gathering collectible items, and earning rewards. The game motivates players not only through engaging mechanics but also by involving them in actual ecological missions. The key gameplay components are outlined below:
| Component | Description |
|---|---|
| Scenes | Colorful levels with animated animals and nature-rich environments. |
| Collections | Decorative items gifted by “Mama Nature,” unlocked through progression. |
| Chests & Rewards | Bonuses such as coins, boosters, and power-ups for completing levels. |
| Dewdrops | Main resource used to plant real trees once a certain amount is reached. |
| Currency | Items can be purchased using in-game coins or the $MLC token. |
| Offline Access | The game is fully playable without an internet connection or ads. |
In addition, developers plan to expand the gameplay with mini-games (e.g., memory puzzles), island-based scenes, and multiplayer modes. These features aim to deepen engagement while maintaining the game’s core mission — generating positive environmental impact through play.
3. Tokenomics of My Lovely Coin ($MLC)
The $MLC token, an ERC‑20 asset on the Polygon blockchain, is a cornerstone of the My Lovely Planet Web3 ecosystem. It functions as both an in-game currency and a governance tool. Token holders can access exclusive items, vote on ecological initiatives, and participate in the platform’s evolution. The buyback model ensures part of the revenue supports both token value and environmental impact.
Key token characteristics include:
- Total supply: approximately 230 million tokens
- Circulating supply: around 69 million
- Market capitalization: roughly $14 million (per CoinMarketCap)
- Average price: ~$0.20, with historical highs near $1
- Revenue distribution: 85% of in-game purchases and 5% of ad revenue go to token buybacks and ecosystem funding
- Utility: Token holders can buy items, vote, and access exclusive gameplay features
Thus, $MLC serves as currency, engagement mechanism, and governance instrument. Its design promotes sustainability: gameplay drives demand, a portion of revenue cycles back into the token economy, and players receive both gameplay perks and the satisfaction of ecological contribution. This structure reflects the project’s commitment to community values and long-term impact.
4. Environmental Impact and Real Projects
My Lovely Planet’s core mission is to unite gamers in driving real-world environmental change. By 2030, the project aims to reach 100 million players, plant 1 billion trees, remove 1 million tons of ocean waste, and help protect 40,000 species. Environmental stewardship is embedded in every part of the game economy.
Current achievements include:
- Over 370,000 trees planted in Madagascar, Kenya, France, and beyond
- A growing community of 1.2+ million followers on social media
- Partnerships with Graines de Vie for reforestation projects
- Drone pilot projects capable of dispersing up to 1 million seeds in remote regions
- Player governance through the Environmental Treasury, a decentralized fund allocation mechanism
- Each virtual tree in the game triggers a real planting action with verified ecological NGOs
This makes the gameplay far more than entertainment — it becomes a tool for measurable environmental action. My Lovely Planet sets a new benchmark in responsible gaming, where digital engagement leads to tangible benefits for the Earth.
5. Development Roadmap and Ubisoft Partnership
According to the project’s whitepaper, the roadmap through 2025 includes Web3 integration, additional game modes, NFT content, and expansion of environmental programs. A major new partnership is expected to be announced by March 2025.
The development team includes veterans from Candy Crush, including designers and the art director, ensuring a polished player experience. Additionally, Ubisoft Entrepreneur Lab supports the project with mentorship and strategic guidance, highlighting its potential.
Upcoming updates will include new levels, PvP functionality, exclusive NFT collections, deeper $MLC integration, and expanded ecological initiatives — such as drone-powered tree planting and ocean cleanup. Community involvement will continue to grow through Environmental Treasury participation and decentralized governance.
6. Conclusion
My Lovely Planet is more than just a game — it’s a fusion of entertainment, blockchain technology, and environmental activism. Through match‑3 mechanics, the $MLC token, and real-world impact, it transcends traditional gaming. Players can have fun while contributing to a healthier planet.
With strong foundations from Ubisoft and Unity, a capable team, and over 370,000 trees already planted, the project shows real momentum. It demonstrates how gaming can extend beyond screens and become a tool for meaningful change.
For players seeking a unique experience that combines enjoyment with purpose, My Lovely Planet offers an inspiring and practical model of Web3 impact in action.
