Food companies are working to provide their services through the Metaverses and NFTs. At the moment, the number of trademarks, registered under the guise of NFTs, has increased several times, compared to previous years.
The recession of the crypto market does not affect the popularity of new technologies. Metaverses remain at the center of discussion in many government systems. Analysts predict that this trend will intensify in the near future, attracting more structures.
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Which corporations have already started working with Metaverse?
The Kraft Foods Group, the world's second largest packaged food concern, has applied for trademark registration. Representatives of the company noted that they plan to develop in the field of NFT, issue their own tokens, and much more. Also, a restaurant will be opened in the Metaverse and in real life, where customers can arrange delivery.
The American chain of fast food restaurants In-N-Out Burger did not stand aside. The team plans to launch a virtual goods store in Metaverse. Also, the application states that participants will have access to special software to register the rights to purchased goods.
The Del Monte Foods brand intends to provide its products through the Metaverses. In addition, a program is being created for customers to manage NFT items and virtual products.
What does the Metaverse provide?
Against the backdrop of market competition, companies are looking for ways to attract customers. Given that the younger generation is paying attention to new technologies, companies should think about expanding the possibilities of their work and creating unique trademarks. Thus, food firms can use virtual worlds, cryptocurrencies and NFTs in their promotion.
You can learn about other brands that are already working with NFT from this article.
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