• Dapps:16.23K
  • Blockchains:78
  • Active users:66.47M
  • 30d volume:$303.26B
  • 30d transactions:$879.24M
Metaverses in business: The application of modern technologies

Metaverses in business: The application of modern technologies

user avatar

by Max Nevskyi

9 months ago


Metaverses are virtual games and applications that integrate with the real world. A prime example of such an application is Pokémon Go, released in 2016 and pioneering in the field of augmented reality games. The game allows players to find characters in real-world locations using their phone cameras.

Contents:

Features of Metaverses

Metaverses are characterized by their continuity in time and space: events occur in real-time, without the possibility of pausing, and have unlimited size and capacity.

The main feature is digital characters or avatars. An avatar represents the user in a virtual environment, reflecting their physical and personal characteristics. With an avatar, you can:

  1. interact with others,
  2. participate in virtual events,
  3. customize appearance, including accessories and clothing.

Popular examples of metaverses include Roblox, which combines gaming, social networking elements, and a marketplace where users exchange items and play together. Decentraland offers virtual NFT exhibitions, sports events, and parties, while the Sandbox allows users to create their own games and interact with each other.

Metaverse

How Metaverses Are Used for Commercial Purposes

Metaverses have become a significant tool for business, opening new earning opportunities. One key method is Direct-to-Avatar (D2A), where companies sell 3D models of products to avatars through virtual stores.

In 2021, the Spanish fashion house Balenciaga held a show of its new collection in a specially created game, allowing fashion shows to continue despite the pandemic.

That same year, Gucci showcased its collection in the Roblox metaverse, coinciding with the brand's centenary. This experience was also utilized by other fashion houses, such as Louis Vuitton and Burberry.

Successful examples of sales in metaverses are attracting more companies. In 2019, League of Legends earned $1.5 billion from selling avatar clothing. Virtual merchandise of American singer Travis Scott brought four times more revenue in the virtual world than in the real one.

Another model is Direct-to-Consumer (D2C):

Model Description Advantages Examples
Direct-to-Consumer (D2C) The customer first interacts with the product in the metaverse and then receives it in the real world through mail or delivery. - Testing product demand in a virtual environment - Ability to gather feedback before physical release - Product optimization based on virtual experience - Launching virtual prototypes and pre-ordering products in metaverses.

 

NFTs in Metaverses and Banking Applications

NFT technologies add extra value to items in metaverses. Users can purchase NFT clothing, accessories, and other virtual items, which represent unique digital assets recorded on the blockchain. Unlike regular goods, NFT items have unique characteristics and ownership rights that remain regardless of the platform or game. Due to their uniqueness and limited release, NFTs can have significant investment value and become collectible items.

NFTs can also be used in banking applications. For example, banks might integrate special NFT tokens into loyalty programs that can be used in metaverses. In children's banking products, this could look like a gamification system where users earn NFT coins or medals for completing certain tasks, such as adhering to budget constraints. These NFTs can then be exchanged for virtual goods and services, encouraging financial literacy and increasing engagement with the app.

In 2023, R‑Style Softlab introduced the RS‑InterBank: Kids product, which integrates with remote banking services. This solution using NFT technologies allows banks to create a unique user experience and find new business development paths.

Conclusion

Metaverses are transforming the interaction between users and both digital and real worlds, offering new opportunities for entertainment, social activity, and commerce. The use of technologies like NFTs in commercial and banking applications opens new horizons for businesses and users. Successful examples of metaverse usage, such as Roblox and Decentraland, demonstrate their potential in creating unique virtual experiences and commercial strategies. In the future, further development of these technologies and their integration into various aspects of life and business can be expected.

0

Share

Other articles

Metarush Review: A dynamic Web3 game from Myria Studios with NFT and multiplayer gameplay

Metarush is a multiplayer platformer with elements of battle royale from Myria Studios, combining high—speed racing, strategy and blockchain. Exciting challenges and NFT rewards await players.

user avatarMax Nevskyi

5 hours ago

NodeGo – Unlocking Idle Computing Power for the Future of AI

NodeGo is a decentralized network that enables users to monetize unused computing power, supporting AI, spatial computing, and other high-performance applications through blockchain technology.

user avatarElena Ryabokon

17 hours ago

How Human Passport Is Redefining Digital Identity in the Blockchain Era

Human Passport is an innovative decentralized identity system that lets users prove their uniqueness and trustworthiness without exposing personal data.

user avatarElena Ryabokon

20 hours ago

Forgotten Playland is a free multiplayer game with plush characters and unique mini—games.

Forgotten Playland is a free multiplayer game where players control PlushKyns plush toys, creating a unique game world in an abandoned attic with elements of customization and blockchain.

user avatarMax Nevskyi

2 days ago

Detailed review of the Catap game: Telegram mining with a cat theme

Telegram has become a platform for earning games, and one of these is Catap, a cat—themed mining game where users earn cryptocurrency by improving virtual pets.

user avatarMax Nevskyi

2 days ago

Promotion Royale — A Satirical Blockchain Game of Career Intrigue and Strategic Dismissals

Promotion Royale is a browser-based blockchain game where players engage in corporate intrigue, using bluffing and strategy to climb the career ladder.

user avatarElena Ryabokon

3 days ago

dapp expert logo
© 2020-2025. DappExpert. All rights reserved.
© 2020-2025. DappExpert. All rights reserved.

Important disclaimer: The information presented on the Dapp.Expert portal is intended solely for informational purposes and does not constitute an investment recommendation or a guide to action in the field of cryptocurrencies. The Dapp.Expert team is not responsible for any potential losses or missed profits associated with the use of materials published on the site. Before making investment decisions in cryptocurrencies, we recommend consulting a qualified financial advisor.