Google Cloud, known for its extensive cloud services, recently expanded its partner portfolio in the blockchain space, focusing on integrating games into the Web3 ecosystem. This time, the company entered into a partnership agreement with Aptos Labs, which has made a name for itself with the development of the Aptos blockchain. The collaboration aims to support the Aptos GameStack project, which is a universal platform for creating, integrating, and interacting with blockchain elements in video games.

By leveraging Google's resources, Aptos aims to enhance the quality of its solution, incorporating analytics, artificial intelligence, and machine learning products, as well as tools for Web3 games. Jack Buser, Director of Games and Strategic Industries at Google, emphasized that with Aptos GameStack, Web3 technologies become accessible to games of any kind, turning their advantages for players into mainstream in the gaming industry.

Aptos GameStack is expected to include various products, such as access to Unity API interfaces for digital wallets, transactions, collections of non-fungible tokens (NFTs), and other Web3 elements. The development kit will also allow developers to integrate Web2 login scenarios, providing connectivity with existing user social networks, such as Facebook or Gmail.

This collaboration comes against the backdrop of a significant event in the Web3 gaming sector, as the total value of Web3 gaming tokens exceeded $30 billion for the first time in many years. Edward Wilson from Nansen explains this growth as a shift in investor activity towards higher-risk investments and an expansion of research beyond traditional cryptocurrencies in search of potential profits. The upcoming game developer conference is expected to further intensify interest in Web3 games, fueling enthusiasm for gaming tokens.