Coinbase announced the acquisition of Spindl, an onchain ads and attribution platform, to expand onchain application possibilities and attract new users.
Spindl acquisition and integration
The deal involves integrating Spindl into Base, Coinbase's Layer 2 blockchain, to enhance discovery and distribution for onchain developers.
Founder's role and industry contribution
Antonio Garcia-Martinez, founder of Spindl and former Facebook ad team member, focuses on tackling user acquisition and engagement challenges for decentralized applications.
Coinbase's strategic plans
Following the acquisition, Spindl will continue supporting its existing customers, aligning its operations with Base's infrastructure. Coinbase emphasizes its commitment to open standards for advertisers and publishers.
This move strengthens Coinbase's role in the onchain economy by enhancing visibility and user acquisition for decentralized applications.
