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Helen of Troy Limited Q1 2026: Sales Decline and Outlook for Q2

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by Giorgi Kostiuk

7 hours ago


Helen of Troy Limited released its financial report for Q1 2026, indicating a significant revenue decline and future expectations.

Q1 Sales Report

In Q1 2026, Helen of Troy Limited reported a consolidated net sales revenue decline of 10.8%, amounting to $371.7 million compared to $416.8 million last year. This decrease was primarily driven by a 17% decline in organic business revenue, attributed to lower sales in the Beauty & Wellness and Home & Outdoor segments.

The company faced challenges such as lower sales of thermometers, fans, and hair appliances, as well as declines in home and insulated beverageware sales.

Despite these setbacks, Helen of Troy noted positive contributions from the acquisition of Olive & June, which added $26.8 million to net sales. The gross profit margin decreased to 47.1% from 48.7% due to consumer trade-down behavior and a less favorable brand mix. The company also faced an operating loss of $407 million, largely due to non-cash asset impairment charges amounting to $414.4 million.

Q2 Expectations

Looking ahead to Q2 2026, Helen of Troy has provided a cautious outlook, reflecting uncertainties in the global market. The company expects consolidated net sales to range between $408 million and $432 million, indicating a potential decline of 14.0% to 8.9% compared to Q2 2025.

Helen of Troy anticipates a GAAP diluted EPS between $0.56 and $0.68, with an adjusted diluted EPS forecasted to fall between $0.45 and $0.60. The company is actively working to mitigate the impact of tariffs by diversifying production outside of China and implementing cost reduction measures.

Strategic Measures and Conclusions

Despite the challenges, Helen of Troy remains committed to strategic growth investments, albeit with a disciplined approach due to tariff volatility. The focus is on optimizing marketing, promotional, and product development strategies to capture opportunities with the highest returns. As it navigates the current economic landscape, Helen of Troy is determined to create a more agile and efficient organization, poised for future success.

Helen of Troy Limited faced a challenging financial situation in Q1 2026 but is focusing on adapting to an increasingly difficult market and pricing pressures in the future. Strategic measures aim to address changing market dynamics and consumer behavior.

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