Project X aims to simplify interactions with decentralized finance systems by overcoming barriers related to the complexity of using automated market makers (AMMs).
Challenges of Interacting with AMMs
Many users experience difficulties when working with AMMs due to their complex interfaces. One commentator noted: "I feel overwhelmed by the complexity of it all."
Key Aspects of Marketing and User Experience
Project X focuses on creating a friendlier and more appealing interface for users, emphasizing emotions and cultural context. The project's founders express the idea that "the future Legos will be built by marketers who can attract and excite new users."
User Engagement Strategy
Project X employs several approaches to enhance engagement: immediate gratification, variable rewards, and progression systems for users. Additionally, the element of social validation is incorporated into their strategy through aesthetically designed referral cards, creating instant recognition among users.
Project X demonstrates how to transform the concept of DeFi by improving user experience and effectively applying marketing techniques to create unique user impressions.
