JD.com, a technology-driven eCommerce company, aims to revolutionize international payments by implementing stablecoins. Chairman Liu Qiangdong revealed his ambitious plans during a corporate sharing session on June 17, 2025.
JD.com's Ambitions in the Stablecoin Market
JD.com seeks stablecoin licenses in major economies worldwide. Liu Qiangdong stated that the company intends to reduce international transaction times from days to mere seconds while decreasing costs by 90%. This could pose a significant challenge to SWIFT's longstanding dominance in global corporate transactions.
> "Now it takes an average of 2 to 4 days to transfer money between companies, and the cost is quite high. After we complete the B-end payment, we will penetrate into the C-end payment. We hope that one day everyone can use JD stablecoin to pay when consuming around the world," Liu Qiangdong said.
JD.com's Advantages and Infrastructure
JD.com is actively developing its infrastructure for stablecoins through its subsidiary Jingdong Technology, which has been operating within Hong Kong's fintech sandbox since Q1 2024. At the core of this initiative is the proprietary blockchain platform, Zhizhen Chain, which already handles over $7 billion annually in supply chain finance transactions. JD.com’s strategy resembles that of Ant Group, which first deploys blockchain internally before monetizing its applications.
Competition in the Stablecoin Market
JD.com is entering the race for stablecoin licenses alongside competitors like Ant Group, which is also pursuing a license in Hong Kong, and Western giants exploring the potential use of stablecoins. For instance, Amazon is reportedly considering a stablecoin for marketplace settlements, while Walmart’s blockchain patents suggest similar plans. However, JD.com holds advantages due to its large active user base (nearly 600 million) and a logistics network spanning 20 countries.
JD.com's strategy to develop stablecoins could potentially shift the paradigm of international payments by reducing transaction times and significantly lowering costs. The success of this initiative will depend on the effective implementation of the technology and the company's competitive advantages.
