Recently, JPMorgan Chase filed a trademark application for its crypto services. This move raises numerous questions about the bank's future in digital finance.
What Does the New JPMorgan Trademark Represent?
The JPMD trademark application was submitted between June 15 and 17, 2025, to the US Trademark Office. While the filing itself does not confirm a finished product, it often serves as the first public hint that something is in the works. In this case, the trademark covers a wide range of blockchain services, including:
* Trading, exchange, and electronic fund transfers using cryptocurrency * Issuance of digital currencies and tokenized assets * Custody, clearing, and settlement of blockchain instruments.
How Does JPMD Differ from JPM Coin?
Both currencies originate from JPMorgan, but JPM Coin and JPMD are built for different purposes. Launched in 2019, JPM Coin is a permissioned digital asset used strictly for internal settlement between large institutional clients. In contrast, JPMD is reportedly being piloted on Coinbase's Base, making it JPMorgan's first digital currency on a public network. Some speculate it could serve as a deposit token, offering 1:1 claims on commercial bank deposits.
Strategic Significance for JPMorgan
The filing of the JPMD trademark comes amid increasing regulatory clarity and market momentum. A key factor is the passing of the GENIUS Act, which sets clear guidelines for stablecoin and tokenized deposits. This legislation provides JPMorgan with the opportunity to develop on-chain financial instruments, potentially impacting the stablecoin market in the future.
The planned launch of JPMD indicates JPMorgan's desire to adapt to the rapidly evolving digital finance industry and potentially change the rules of the game in the market.
