Brazilian fintech company Méliuz has decided to transform into a Bitcoin Treasury Company following shareholder approval. This move involves significant Bitcoin acquisitions totaling over 320 BTC.
Méliuz's Transformation into a Bitcoin Treasury
Méliuz’s transformation into a Bitcoin Treasury Company has been approved by shareholders and aims to integrate cryptocurrency into its corporate financial strategy. As of May 2025, Méliuz manages over 320 BTC.
Increasing Institutional Investment in Bitcoin
The company’s transformation is expected to significantly contribute to the institutional adoption of Bitcoin. Analysts predict that other firms will also become more active in investing in Bitcoin as a strategic asset.
Comparison with MicroStrategy’s Strategy
Méliuz follows in the footsteps of other companies, such as MicroStrategy, that have previously initiated large-scale Bitcoin purchases. Thus, Méliuz strengthens Bitcoin's positioning as an asset that can be included in corporate treasuries.
Méliuz's transformation into a Bitcoin Treasury Company highlights the trend of increasing institutional investments in cryptocurrency and could lead to new changes in corporate financial strategies worldwide.
