MicroStrategy once again increased its Bitcoin holdings, acquiring 20,356 BTC for $1.99 billion in February 2025, continuing its long-term strategy.
MicroStrategy’s Bitcoin Accumulation Strategy
MicroStrategy began its Bitcoin purchase initiative in August 2020, becoming the first publicly traded company to prioritize Bitcoin as a reserve asset. Since then, the company has consistently increased its holdings. Notable purchases include 218,887 BTC for $20.5 billion in Q4 2024 and the latest acquisition of 20,356 BTC in February 2025.
21/21 Plan and Future Bitcoin Purchases
The company's ambitious '21/21 Plan' aims to raise $42 billion for Bitcoin acquisition over the next three years. So far, MicroStrategy has managed to secure $20 billion of this target. Despite reporting a net loss of $670 million in Q4 2024, the company remains committed to its accumulation strategy.
Unrealized Gains and Institutional Investment
With 499,096 BTC in its reserves, MicroStrategy holds unrealized gains exceeding $14.8 billion. By the end of 2024, 12 U.S. states had invested in the company's stock, with total investments reaching $330 million, highlighting institutional interest.
MicroStrategy continues its aggressive Bitcoin acquisition, managing a significant reserve, and despite financial losses, remains a leader in cryptocurrency adoption.
