Ripple has launched a large-scale advertising campaign in Manhattan, igniting discussions within the XRP community.
Advertising Campaign at Fulton Center
Ripple's campaign is displayed at Fulton Center, one of New York City's busiest transit hubs. It features the phrase 'Powering Global Payments for All,' emphasizing the company's partnerships with financial firms like Santander, TransferGo, and MoneyGram.
Community Reactions to XRP
Reactions from the XRP community regarding the ad have been mixed. Some users view it as a sign of upcoming significant events, while others, like a user named Bubbles, have expressed skepticism, stating that advertising might simply be part of general branding efforts.
Ripple's Strategy in the Financial Sector
Ripple is actively pursuing to strengthen its position in financial centers, focusing on institutional collaboration and marketing. Advertising in such a prominent location may signal the company’s intention to establish a stronger foothold in both financial and regulatory sectors.
Ripple's marketing campaign in New York highlights the company's ambitious plans and intensifies expectations regarding the future of XRP in the market.
