A recent study reveals that all leaders of small and medium-sized enterprises are aware of cryptocurrencies, with more than a third personally investing in these assets.
Awareness and Investment
Leaders of very small and small-medium enterprises are now fully aware of the existence of cryptocurrencies. According to a BFM Business and VistaPrint barometer published on February 23rd, 100% of the entrepreneurs surveyed know cryptocurrencies like Bitcoin, Ethereum, or Solana. Even more revealing, 39% of them have already invested in these digital assets, with 25% currently maintaining their positions. This trend marks a significant increase compared to early 2023, when only 26% of leaders had taken the plunge.
Professional Use of Cryptocurrencies
Despite this enthusiasm for personal investment, only 12% of entrepreneurs have ever used cryptocurrencies for professional transactions, and 3% would not repeat the experience. Among the 88% who have never crossed this threshold, 41% consider this possibility while 47% categorically exclude it.
Advantages and Barriers
Entrepreneurs who have integrated crypto assets into their professional activities highlight three major advantages: the speed of transactions (53%), security (49%), and the simplification of international operations (43%). These advantages contrast with perceived obstacles: the lack of practical knowledge (55%), price volatility (53%), persistent mistrust (49%), and insufficient regulatory framework (38%).
Cryptocurrencies are gradually establishing themselves in the French entrepreneurial ecosystem. This revolution is accelerating, as illustrated by Tisséo, which allows residents of Toulouse to pay for their transport in crypto, reflecting growing adoption by public and commercial services.
