The Solana Foundation has removed an advertisement from its official account following criticism over its political messaging on gender identity.
Solana Co-founder Disapproves of the Campaign
The ad, posted on March 17 to promote the Solana Accelerate conference, attracted negative commentary for its references to gender and pronouns. Solana co-founder Anatoly Yakovenko expressed disapproval, noting that a previous marketing effort was better.
Community Backlash
Several industry figures criticized the initiative for its handling of gender identity and political tone. It was pointed out that Solana took nine hours to delete the post with major figures initially supporting the ad before rescinding their engagement.
Impact of the Advertisement
The advertisement sparked discussions and was seen as prioritizing controversy over creativity. Some believe it was meant to attract attention through provocation.
The Solana advertisement highlighted the importance of a balanced approach to social issues in marketing. The foundation removed the video following community criticism.