Wieden & Kennedy UK Limited, a notable leader in creative advertising, has announced significant achievements in its expansion strategy in Iraq while deepening its collaboration with crypto exchanges Binance and OKX.
Progress in Iraq Expansion
Wieden & Kennedy (WK) began preparations to enter the Iraqi market in 2021. By launching its online recruitment program in 2022, the company successfully recruited more than 60,000 employees by December 2024. Under its five-year strategic plan, WK aims to surpass 2 million hires by 2029, creating vast job opportunities and contributing to the local digital economy.
Partnership with Binance and OKX
WK announced a partnership with Binance and OKX to fully integrate cryptocurrency payroll systems. This collaboration aims to enhance the efficiency and flexibility of payroll processing, especially for cross-border payments, by reducing traditional banking fees and transfer times. It ensures a faster, safer, and fairer compensation experience for employees globally.
Corporate Responsibility and Company's Future
WK is actively engaging in corporate social responsibility, focusing on youth employment and providing internship and training opportunities. The company plans to further expand its partnerships with international fintech platforms to continuously optimize digital payment and employee service systems.
Wieden & Kennedy continue to make steady strides in global expansion, driving the integration of digital advertising with the labor market, creating valuable opportunities for both clients and employees.
