Gucci appeared on The Sandbox virtual real estate site, thereby expanding its Gucci Vault metaverse center. This allows the company to become the first major fashion brand to have a personal space in The Sandbox virtual world. Users will be able to win collectible NFTs and use them in different areas of the platform. Everyone who owns the Gucci Vault nft (including both Supergucci and Gucci Grail nft) will be able to get a unique collectible nft - the Gucci Vault Aura. This item can be worn by characters in the world of The Sandbox, thus demonstrating their loyalty to Gucci.
Gucci Vault Land will be open from 10/27/2022 to 11/9/2022. This virtual world will feature many of NFT's curated works, all of Gucci's previous NFTs. All clients will enter the virtual world through the "Garden of Curiosities". Also, you can see vintage Gucci items there (not for sale). Gucci Vault Land will tell you about the history of the brand, its heritage, as well as products through the game.
The announcement that Gucci had bought digital assets on The Sandbox platform, as well as aiming to open its own personal “fashion interactive experience” there, first surfaced in February 2022. Usually, The Sandbox has fixed time frames for these types of experiences, which are called seasons. Season 3 opened in August. Gucci emphasizes its autonomous presence on the court and launches the world beyond the boundaries of the season.
