• Dapps:16.23K
  • Blockchains:78
  • Active users:66.47M
  • 30d volume:$303.26B
  • 30d transactions:$879.24M
Roblox's Recent Study Highlights Increasing Influence of Virtual Fashion Trends within the Metaverse

Roblox's Recent Study Highlights Increasing Influence of Virtual Fashion Trends within the Metaverse

user avatar

by Max Nevskyi

2 years ago


Roblox, the renowned gaming platform, has recently unveiled its latest insights into virtual fashion trends within the metaverse. This report highlights the growing convergence of real-world and virtual fashion, a key factor in the platform's ongoing success, evidenced by a 38% surge in revenue in the previous quarter.

Titled "2023 Digital Expression, Fashion & Beauty Trends Report," this study draws on feedback from 1,500 Gen Z individuals in the United States and the United Kingdom, all of whom are active users of platforms like Roblox. A standout discovery from the report is the escalating impact of virtual fashion on Generation Z.

The survey found that a significant 84% of participants admit that the style of their virtual avatars influences their real-world fashion choices to some degree. Moreover, a notable 54% of those surveyed expressed being highly influenced by avatar fashion trends. Interestingly, more than half of the respondents, at 56%, prioritize the fashion choices for their avatars over their personal dressing style.

People are coming on to our platform — you know, 70 million people per day, all over the world — and they're connecting with people, their friends, and they're doing things together. And so it's really important to them, how they represent themselves.

The study indicates that Gen Z adults (22-26 years) have similar virtual fashion interests as younger members, showing its wide appeal in the generation. Roblox, embracing this trend, collaborates with major fashion brands and introduces features like Layered Clothing for realistic digital outfits. Its "Roblox Limiteds" feature also brings exclusive, limited edition avatar wearables, adding excitement and uniqueness, including in resale.

Contrary to the belief that interest in the metaverse has diminished lately, the report suggests otherwise. Roblox's financial performance in the third quarter was robust, with bookings of $839.5 million and revenue of $713.2 million, representing increases of 20% and 38%, respectively. The platform also experienced a 20% rise in daily active users, totaling 70.2 million gamers.

The report includes various statistics highlighting the growing trend in digital fashion: a 38% increase in avatar customization, a 15% uptick in purchases of digital fashion items and accessories in the first three quarters of 2023, and 84% of respondents acknowledging the significance of digital fashion in their lives. Furthermore, 53% believe that digital fashion has seen considerable growth over the past year.

Roblox's report underscores the escalating relevance of digital fashion and its influence on user experiences within the metaverse. It showcases the platform's role in providing a creative space for users, especially those in Gen Z, to explore and express their style, both in virtual and real-world settings.

0

Rewards

chest
chest
chest
chest

More rewards

Discover enhanced rewards on our social media.

Other news

UAE Golden Visa for $100,000 Toncoin Staking

chest

Investors can now obtain a UAE golden visa by staking $100,000 worth of Toncoin with a yield of 3-4%.

user avatarGiorgi Kostiuk

Top Cryptos to Buy Now: BlockDAG, Pi Network, SUI, and Hyperliquid

chest

Overview of promising cryptocurrencies, including BlockDAG and Pi Network, with unique features and growing communities.

user avatarGiorgi Kostiuk

PEPE Cryptocurrency Decreases in Value Amid Weaker Investor Interest

chest

PEPE drops over 8%, influenced by a market selloff. Trading volume falls by 47.41%.

user avatarGiorgi Kostiuk

Upcoming Events in the Cryptocurrency Market: Token Unlocks and Economic Changes

chest

Significant events, including token unlocks and economic changes, are expected in the cryptocurrency market next week.

user avatarGiorgi Kostiuk

XRP Chart Analysis: Key Levels and Forecasts

chest

Analysts discuss potential movements for XRP after the latest chart analysis. What to expect from the cryptocurrency?

user avatarGiorgi Kostiuk

Olaxbt Secures Funding to Enhance AI Crypto Trading

chest

Olaxbt raised $3.38 million led by Amber Group to enhance its AI-powered trading capabilities.

user avatarGiorgi Kostiuk
dapp expert logo
© 2020-2025. DappExpert. All rights reserved.
© 2020-2025. DappExpert. All rights reserved.

Important disclaimer: The information presented on the Dapp.Expert portal is intended solely for informational purposes and does not constitute an investment recommendation or a guide to action in the field of cryptocurrencies. The Dapp.Expert team is not responsible for any potential losses or missed profits associated with the use of materials published on the site. Before making investment decisions in cryptocurrencies, we recommend consulting a qualified financial advisor.