In 2025, the relationship between brands and consumers is being reshaped by Try Your Best (TYB) — a Web3 platform designed to incentivize fan community engagement through gamified tasks and collectible digital tokens. Ty Haney, best known as the founder of Outdoor Voices, brings her experience in building customer-centric brands to TYB by implementing blockchain innovations that strengthen brand identity, motivate loyal users, and improve long-term retention.
Table of Contents
- Project Overview
- How the Platform Works
- Technology and Infrastructure
- Funding and Growth
- Real-World Use Cases
- Integrations and Partnerships
- Conclusion
1. Project Overview
Try Your Best (TYB) is a Web3-native platform built to enhance customer loyalty using blockchain technology. Based on Avalanche, it offers brands decentralized tools for direct consumer engagement, eliminating intermediaries and enabling transparent, personalized interactions.
Founded by Ty Haney — creator of Outdoor Voices — the platform turns passive shoppers into active brand participants through tasks, polls, events, and community-driven actions. Users are rewarded with digital tokens (coins) and collectible NFTs stored on-chain, which can be redeemed for exclusive content, access, or perks.
TYB creates a closed-loop ecosystem where user participation adds value to the brand, and consumers benefit from meaningful digital rewards. It's more than just a loyalty program — it's a reimagined engagement model built on Web3, gamification, and community dynamics.
2. How the Platform Works
TYB is built on an engagement-first model: users join brand communities and complete tasks in exchange for rewards. Unlike traditional loyalty programs, TYB offers interactive participation with verifiable on-chain incentives. The process can be broken down into key stages:
- Onboarding: Users create an account, connect a crypto wallet (or use an integrated one), and receive welcome tokens or NFTs, instantly becoming part of the brand's digital ecosystem.
- Activity Participation: Brands create tasks such as product reviews, polls, challenges, or event attendance. These generate community engagement and provide valuable user insights and content.
- Reward Distribution: Completing tasks earns users TYB Coins and NFTs. These can be used for discounts, gated content, community access, or physical products.
- Token-Gated Features: Some experiences are available only to users holding specific NFTs or token amounts — such as early access, VIP events, or exclusive product drops.
- Social Tools: TYB fosters interaction within brand communities through discussions, quests, and polls, creating a game-like social layer where users actively shape the brand journey.
In essence, TYB transforms marketing into meaningful exchange: brands gain insight and loyalty, while users earn tangible value. Web3 tools ensure transparency, user sovereignty, and long-term retention through digital identity and ownership.
3. Technology and Infrastructure
TYB’s architecture is powered by Avalanche blockchain, chosen for its scalability, low fees, and carbon-neutral design. The platform combines tools for both users and brands, enabling seamless integration into digital commerce and marketing workflows — from small DTC projects to enterprise-scale retailers.
Key components of the TYB ecosystem:
| Component | Description |
|---|---|
| Blockchain | Avalanche — fast, low-cost, and eco-friendly with high throughput |
| Mobile Apps | Available on iOS and Android; users complete tasks, manage tokens, and engage with brands |
| Shopify Integration | Widgets embedded on product and checkout pages to engage users during the shopping experience |
| Brand Dashboard | Campaign analytics, task automation, and real-time reward management |
| API & SDK | Developer tools for integrating TYB into third-party platforms, apps, and CRM systems |
With this structure, TYB functions not just as a loyalty tool, but as a full-stack Web3 engagement infrastructure — empowering brands to launch scalable campaigns, monitor engagement, and interact with users through a secure, modular ecosystem.
4. Funding and Growth
Try Your Best has received strong backing from leading venture capital firms. In June 2025, TYB raised $11 million in a Series A round led by Offline Ventures and Strobe Ventures. Strategic investors include Coinbase Ventures, Castle Island Ventures, and Unusual Ventures.
In total, TYB has secured over $20 million in funding, which supports the platform’s expansion — including new analytics tools, feature development, integrations, and mobile infrastructure upgrades.
Since launch, TYB has onboarded more than 200 brands, including Glossier, Rare Beauty, Saie, Poppi, Set Active, and Urban Outfitters. This broad adoption highlights growing interest in Web3-powered engagement models and confirms investor confidence in TYB’s long-term potential.
5. Real-World Use Cases
TYB is already being used in live campaigns, proving its flexibility and effectiveness for both large and niche consumer brands. The platform allows for customized engagement scenarios centered around digital rewards, UGC, and community-building.
Examples of TYB integration into brand marketing strategies:
- The Outset (skincare) — launched a private insider community where members receive NFTs directly from Scarlett Johansson and participate in co-creating content and brand direction. The initiative resulted in a 6.5% increase in customer retention.
- Figlia (non-alcoholic beverages) — released a series of collectible digital items granting access to exclusive chats, challenges, and events.
- Vada and Topicals — adopted TYB to build tech-forward communities, turning their customers into active stakeholders and contributors.
These use cases showcase TYB’s value as a powerful engagement engine. Brands benefit from deeper relationships and higher lifetime value, while users enjoy meaningful rewards for their participation. Personalization, interactivity, and Web3 mechanics are quickly becoming essential components of next-generation marketing.
6. Integrations and Partnerships
TYB continues to expand its ecosystem through strategic partnerships and seamless integrations with digital tools. Its infrastructure is designed to plug directly into real-world brand workflows and consumer touchpoints.
A key integration is with Shopify: TYB widgets can be embedded into product and checkout pages, encouraging user interaction at the moment of purchase.
Backed by Coinbase Ventures, TYB also benefits from deep Web3 ecosystem access. Other notable partners and investors include Castle Island, Unusual Ventures, and Strobe Ventures.
The platform is compatible with mobile brand apps and CRM systems via its API, making it a versatile tool for community-centric companies focused on long-term customer engagement.
7. Conclusion
Try Your Best is redefining how brands connect with their audiences, replacing one-way marketing with participation, play, and tokenized rewards. By embedding gamified tasks, token-gating, and NFT identity into user journeys, TYB creates a dynamic, decentralized engagement layer.
With strong financial backing and a growing roster of brand partners, TYB is well-positioned to lead the Web3 loyalty space. Its vision aligns with shifting consumer expectations: engagement must be meaningful, rewards should carry value, and communities deserve transparency.
As the digital economy evolves, TYB offers a blueprint for brand-consumer relationships built on interaction, ownership, and trust. It bridges the gap between commerce, culture, and crypto — and its momentum suggests this model is only just beginning to scale.
