According to a recent report from Activate Technology, analysts concluded that the hype around the NFT and Metaverse sectors has decreased significantly. It is likely that in the future, companies will use the metaverse to create virtual communities around their brands, providing customers with new opportunities.

Also, the report contains data on the number of discussions, views and other interactions with NFT among market participants over the past year. Thus, the number of people, interested in non-fungible tokens in the US, increased by 6% in a year. However, there are still about 30% of people who still do not know what NFT is.

Gamers from Asian countries spend on average about 30 hours in games with elements of the Metaverse. Among these elements, it is worth highlighting: immersiveness, mixed reality and in-game economy.

Basically, unique tokens are bought for demonstrations in social networks now. 50% of buyers use NFTs in the field of investments, 4% simply collect them, another 2% purchase tokens to financially support the creator. Previously, interaction with NFTs was equated with speculative investments.

According to Activate Technology, companies should work on developing details that will help to establish interoperability between different virtual worlds.

The report concludes that significant sustainable investment is expected over the next few years to develop this innovative environment.