FIFA, the global football authority, is set to release a limited batch of digital collectibles this week, offering lucky holders a chance to witness the 2026 World Cup final. The first drop comprises 100 rare collectibles, providing an opportunity to secure tickets for the grand event, while an additional 900 digital collectibles will be issued on the Polygon network through the OpenSea platform.

Initially minted on Algorand, FIFA's NFTs are transitioning to Polygon for the next phase of their collection, aligning with the blockchain's popularity in web3 gaming projects. Future FIFA digital collectibles launches are also expected to leverage Polygon. The "FIFA+ Collect" initiative, introduced last year, aimed to offer football enthusiasts worldwide the chance to own unique and affordable digital collectibles. The NFT release coincides with the kickoff of the FIFA Club World Cup 2023 in Saudi Arabia.

While NFT trading volumes have rebounded, they remain below the levels seen during the last bull run. Nevertheless, big brands, including FIFA, continue to explore opportunities to engage and monetize dedicated fans through digital collectibles. In a strategic move, FIFA has appointed Modex to oversee the management of its digital collectible platform, which has already featured several football-themed collections. Francesco Abbate, CEO of Modex, expressed honor in supporting FIFA's goal to enhance fan interactions with their favorite players, teams, and the sport. Using professional sports as a conduit to connect with consumers has become a trend among blockchain and crypto companies, with examples such as OKX's sponsorship deal with Manchester City and Sorare's partnership with the English Premier League in the fantasy sports gaming sector.