Ferrari, the renowned luxury car manufacturer, has decided to embrace cryptocurrency payments, initially in the United States and later in Europe. The move comes in response to growing customer demand and requests from dealers. Ferrari has teamed up with BitPay for its U.S. launch, allowing customers to pay with Bitcoin, Ether, and USD Coin. The luxury automaker plans to expand its cryptocurrency payment options to other regions as well. Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, stated that this move aims to connect with a broader range of potential buyers while ensuring a seamless and secure payment process.