Elon Musk announced on Thursday that his artificial intelligence startup, xAI, is introducing Grok, a competitor to ChatGPT, exclusively for Premium+ subscribers on the social media platform X. While Musk shared this news on X, specific details about the Grok launch were not disclosed, maintaining an air of anticipation. Last month, Musk indicated that Grok would be made available to subscribers as soon as it exits early beta testing.

As major advertisers shift away from the microblogging platform, Musk is actively working to reduce the company's dependence on advertising. His strategic focus has shifted towards enhancing subscriptions, envisioning X's transformation into a "super app." This evolution aims to offer subscribers a diverse array of services, ranging from messaging and social networking to facilitating peer-to-peer payments.

Elon Musk founded xAI in July as a response to the AI efforts of Big Tech, criticizing them for overbearing censorship and inadequate safety measures. In a bid to counterbalance the narrative and influence of major tech companies, Musk's xAI seeks to empower users with a more open and user-friendly AI experience.

The tech industry, marked by giants such as Microsoft and Alphabet's Google, is witnessing a rapid race to deploy AI-powered products. OpenAI's ChatGPT has particularly captured global attention, driving competition and innovation in the AI space. It's noteworthy that Elon Musk co-founded OpenAI in 2015 but relinquished his position on the company's board in 2018.

As Musk continues to navigate the landscape of artificial intelligence, his ventures like xAI aim to reshape the industry's trajectory, prioritizing openness, user empowerment, and enhanced safety measures in contrast to the approaches adopted by conventional tech giants.