Arthur Hayes, former CEO of BitMEX and investment director of Maelstrom, has proposed a new method of crypto marketing that could serve as a safer alternative to ICOs and farming. He suggests awarding crypto investors points instead of tokens, which could help avoid lawsuits from regulators. Hayes emphasizes that while ICOs have their advantages, they also create regulatory hurdles and can be classified as securities sales. Farming, which offers tokens for using protocols, may lead to undesirable consequences if used too aggressively.

The new concept proposed by Hayes is called Points Guard. It envisions that cryptocurrency projects can award users points for participation, which can then be converted into tokens at the user's discretion. These points will not be considered investment contracts, making their use acceptable to regulators as they do not violate securities laws.

However, Hayes acknowledges that the new method could be prone to market manipulation, such as pump and dump schemes, and requires a high level of trust between the project and users. In conclusion, Hayes made a forecast about the future rise of Bitcoin to $1 million and Ethereum to $100,000.