Atari, the retro game publisher, is set to launch updated versions of its iconic Atari Club member jackets inspired by the originals from the 1980s. These navy blue zip-up jackets will be available for purchase from Thursday until December 1, but there's a unique twist – they will exclusively be offered to holders of Atari's ARC NFTs, as announced.
Compared to the original jackets, these new versions will be made from thicker materials, and instead of featuring a removable Atari logo patch, the logo will now be intricately embroidered onto the jackets. This launch is a formal collaboration with the Members Only fashion brand, which was a significant fashion trend in the 1980s, much like Atari itself.
Although fans can acquire Atari merchandise without needing cryptocurrency, Atari's website mentions that owners of the ARC NFTs, which were introduced back in May, will enjoy various perks, including early access to merchandise, voting privileges, discounts, and pre-sale access to the new member jackets.
It's important to note that buyers of the new jackets can expect their deliveries only around February or March of 2024. However, in the meantime, fans will have the option to purchase Atari patches from the publisher's store and attach them to their jackets when they eventually arrive.
But why is Atari limiting the presale of these jackets to NFT owners and engaging in other NFT initiatives, such as the "Onchain Summer" release in partnership with Coinbase this year? The answer lies in Atari's ongoing involvement in the world of cryptocurrency.
According to Tyler Drewitz, the director of Atari X, the division overseeing the company's crypto-related activities, Atari has been exploring blockchain integration for approximately six years. Drewitz acknowledged the divisive nature of the crypto space, with some people being cautious about embracing it, particularly traditional gamers who have expressed reservations about Web3 gaming.
Atari, a company with a rich history dating back to the 1970s, sees blockchain and Web3 as avenues for pushing the boundaries and redefining gaming and technology. Drewitz emphasized Atari's legacy and pop culture significance, positioning it as well-suited for onboarding users into the world of Web3.
Regarding the possibility of Atari venturing into blockchain games for NFT holders and club jacket buyers, Drewitz did not rule it out entirely. He acknowledged a potential timeline of six months to a year for the development of crypto-powered games but cautioned against rushing into simple, low-quality games.
Atari is exploring opportunities for Web3 player ownership, additional perks, and third-party integrations to enhance the overall gaming experience. Drewitz hinted at future implementations that seamlessly integrate Web3 without users necessarily being aware of it, even with classic arcade titles.
However, Atari does not intend to adopt the "play-to-earn" model prevalent in many Web3 games. Drewitz expressed concerns that such games tend to prioritize speculation and earnings over fun, and the company is more interested in finding ways to make Web3 gaming experiences more enjoyable.
