eBay, a widely recognized giant in the e-commerce world, has taken significant steps that could greatly alter its positioning in the NFT market. In June 2022, the company acquired the NFT marketplace KnownOrigin, which was seen as a crucial move towards integrating with the growing digital art market. However, just two months after this acquisition, eBay continued to expand its interests in digital goods by purchasing the collectible card trading platform TCGplayer for $295 million. These actions highlight eBay's ambition to develop its business towards selling digital items, including NFTs.

In May 2022, eBay also opened up the opportunity for its users to trade NFTs, launching its own token collection in partnership with OneOf. This move was enthusiastically received by both the collector community and blockchain advocates. However, despite these initial successes, reports have emerged that eBay has made a decisive turn away from its NFT initiatives. According to sources, the company recently laid off key employees of its Web3 department, including the head of strategy and the co-founder of KnownOrigin. These actions may indicate a serious reevaluation by eBay of its approach to the NFT market and possibly a complete withdrawal from further plans related to digital art.

The internal situation within the team has reportedly become tense, with mass layoffs described as "brutal." KnownOrigin employees have expressed their dissatisfaction with the lack of leadership and strategic vision from eBay, further exacerbating the situation. These events occur against the backdrop of a 55.1% reduction in NFT turnover in 2023, highlighting the challenges facing the NFT industry as a whole. eBay's departure from the NFT market may reflect broader trends and indicate a shift in the company's interests and strategic priorities in the current economic environment.