Emirates Gold has made a significant move in the precious metals market by partnering with Joyalukkas, a prominent jeweller, to launch a new line of certified 24K gold bars. This collaboration, announced on December 3, 2025, is set to enhance the accessibility of high-quality gold products for consumers and investors alike. According to the assessment of specialists presented in the publication, this initiative is expected to drive demand and increase market competition.
Partnership Formalized in Abu Dhabi
The partnership was formalized during a signing ceremony in Abu Dhabi, which was graced by notable attendees, including His Highness Shaikh Mohammed Bin Sultan Bin Khalifa Al Nahyan. The event highlighted the commitment of both Emirates Gold and Joyalukkas to uphold the highest standards in the gold industry.
New Collection of Gold Bars
The new collection will feature gold bars weighing between 1 and 100 grams, ensuring a range of options for different investment needs. These certified gold bars will be available through Joyalukkas' extensive retail network, which spans
- 12 countries
On December 2, 2025, EMJ Capital launched its innovative EMJX initiative, aimed at stabilizing cryptocurrency portfolios, contrasting with Emirates Gold's recent partnership to enhance gold accessibility. For more details, see read more.
