This article reviews the latest initiatives from three major players in the online betting industry: 1xbet, Betano, and Spartans. Each employs different strategies to maintain player interest.
1xbet's International Activities
1xbet is actively involved in international events, hosting parties and exhibitions. In September 2025, the company will showcase its products at Affiliate World Europe in Budapest. It also conducts social initiatives in India, including the 'I Bet On Myself' campaign, where for every story shared under the hashtag #1xBetOnMyself, the company donates funds to support para-athletes. However, amid increasing regulatory scrutiny in India, the company faces the need to adapt to stricter rules.
Betano's Global Presence Expansion
Betano is rapidly expanding its global footprint through major sponsorship deals in the sports world. In August 2025, the company signed a three-year agreement with Flamengo worth over $49 million per season, becoming one of the largest sponsorships in Brazilian football. Additionally, Betano has become an official partner of FIFA and has secured contracts with clubs like FC Bayern Munich and Denmark's 3F Superliga.
Spartans' Innovations for Crypto Players
Spartans positions itself as a crypto casino offering instant payouts and access to over 5,963 games. The platform eliminates the need for paperwork and allows players to make cryptocurrency deposits. Bonus offerings, such as welcome bonuses for casino and sports, also attract a new audience. Spartans aims to change the game, providing players with an experience akin to that of crypto whales.
1xbet and Betano are actively working on enhancing visibility and creating new initiatives, while Spartans offers faster and more flexible solutions for cryptocurrency games. In an increasingly competitive environment, each brand seeks ways to attract and retain player interest.
