Africar Group, the owner of AUTO24.africa, has announced the acquisition of Koto.ci, the leading online guide for new car prices in Côte d'Ivoire. The deal, revealed on August 20, 2025, aims to expand the company's presence in West Africa and create a more transparent automotive ecosystem.
Overview of the Acquisition
The acquisition of Koto.ci was announced on August 20, 2025. This will enable Africar Group to establish stronger positions in West Africa and extend its services to new markets. Koto.ci will become part of the growing ecosystem aimed at providing price transparency for automobiles.
Connection to Africar Group Ecosystem
Africar Group operates several platforms, including AUTO24 for certified used cars and Koto for new cars. The new Koto.ci website will facilitate easy price transparency for users and provide information about new car prices in various African countries, including Morocco, Senegal, and Rwanda.
Promotion of Electric Vehicles
Africar Group is also actively promoting electric vehicles through the EV24.africa initiative. The acquisition of Koto.ci will complement this initiative by providing clear pricing for electric vehicles and supporting the growth of this sector on the continent.
The acquisition of Koto.ci represents an important step in Africar Group's strategy to create an online ecosystem for automotive services in Africa. This move towards greater transparency and accessibility of information in the automotive industry could significantly change the way cars are purchased on the continent.
