The rise of artificial intelligence (AI) technologies is rapidly transforming the marketing sphere. The emergence of new opportunities and threats to job roles in this field requires a reevaluation of career strategies.
Risks of Job Replacement in Marketing
According to a recent analysis by Linkee, key marketing roles are now facing significant replacement risks. Copywriters top the list with an 85% replacement risk and a negative growth rate of -3.4%. Customer experience specialists follow closely behind with a 76% replacement risk and -5% growth rate. Advertising sales agents and video content editors also face considerable risks, with risk scores ranging from 64 to 74%. AI excels at automating repetitive tasks, making these roles vulnerable.
Structural Changes in Marketing
The shift in focus within marketing indicates that this field is now more centered on strategy, data, and creativity. Roles requiring multidisciplinary skills are becoming safer. For example, product marketing managers face only a 39% replacement risk, while marketing analysts have a 48% risk. These professions require data analysis, storytelling, and business acumen—skills that are harder for AI to replicate. Vahan Poghosyan, co-founder of Linkee.ai, emphasizes that "this isn’t just about creativity, it’s economics 101."
How to Future-Proof Your Career in the Age of AI
To remain competitive, marketers must adapt. Vahan Poghosyan offers several strategies: 1) pair core skills with a secondary discipline; 2) learn AI tools like Jasper and HubSpot; 3) focus on strategic tasks; 4) showcase value through metrics. AI acts as a tool, not a replacement for human creativity, and successful marketers will be those who work with new technologies while enhancing their unique capabilities.
The AI revolution in marketing brings both risks and opportunities. Jobs based on repetitive work are under threat, while multidisciplinary roles combining data, creativity, and strategy become more significant. Adapting to new conditions and mastering innovative tools will help marketers not just survive but thrive in a changing world.
