The partnership between Alkimi and the Sui blockchain promises a revolution in digital advertising, uniting cutting-edge technologies to improve transparency and efficiency in advertising processes.
First Steps Towards Technology Adoption
Alkimi, the leading decentralized advertising platform, has adopted the full stack of technologies developed by Mysten, including the Sui blockchain, to bring digital advertising on-chain. This collaboration underscores the interest of major brands such as AWS, TikTok, and Currys in leveraging decentralized advertising solutions.
Technical Aspects of the Partnership
Each product created by Mysten plays a critical role in bringing this modernized advertising experience to life. The Sui blockchain serves as the foundation for Alkimi's offerings, enabling verifiable transactions between advertisers and publishers. Walrus ensures efficient scaling, delivering over 25 million ad impressions per day, while Nautilus allows for the effective validation of ad impressions, confirming the accuracy of the presented data.
Opportunities for Advertisers and Developers
By adopting the full Sui stack, Alkimi is building a trustful and automated media supply chain infrastructure. This cooperation removes opacity from the advertising supply chain, accelerating processes and reducing fees, unlocking new opportunities for data monetization.
Thus, the partnership between Alkimi and Sui demonstrated the potential of integrating blockchain technologies into the advertising industry, leading to a more transparent and efficient ecosystem.
