Alkimi and Sui blockchain have announced a partnership aimed at transforming the digital advertising ecosystem using blockchain technology.
Partnership between Alkimi and Sui
Alkimi, a decentralized advertising platform, partners with Sui blockchain to move its entire digital ad supply chain onchain. This collaboration is already operational with participation from major brands such as AWS, TikTok, Currys, and Polestar.
Technological Architecture of the Solution
The partnership combines Alkimi's decentralized ad infrastructure with Sui's high-performance technology. Sui serves as the coordinator for transactions between advertisers and publishers, while Walrus records ad delivery data onchain at scale. Nautilus provides real-time validation and financial reconciliation, and Seal secures sensitive data. This solution increases the transparency and efficiency of advertising processes.
The Future of Digital Advertising
Alkimi and Sui aim to provide a new impetus for digital advertising by ensuring transparency in spending, faster payment cycles, and reduced administrative fees. The partnership opens up new monetization avenues, including data licensing and the emergence of AdFi.
The partnership between Alkimi and Sui represents a significant step in leveraging blockchain technologies for real-world applications, which could have a major impact on the digital advertising market.
