The cryptocurrency market continues to attract attention, especially towards altcoins. The level of interest in these assets has reached a record high since 2021, indicating a shift in trends in crypto investments.
Rising Interest in Altcoins
Google searches for the term 'altcoin' have hit an all-time high since 2021, reflecting a renewed public interest. This increase in interest comes amidst shifting dynamics in the market, where attention is not only on Bitcoin but also on other cryptocurrencies.
Altcoins and ETFs: A New Trend
In the first half of 2025, a record number of 31 ETF applications focused on altcoins were filed in the United States. This signals a substantial shift in institutional investments in the market. Canary Capital proposed a spot ETF backed by the SUI token, spearheading the approval process alongside other notable projects like Dogecoin and Cardano.
Altcoins as Reserve Assets in Companies
Companies like Metaplanet and Upexi have begun incorporating altcoins into their financial reserves. For instance, DeFi Development Corp holds nearly one million SOL tokens, highlighting a shift in treasury management logic. Investments in altcoins are becoming strategic, allowing companies to not only preserve capital but also generate income.
The rising popularity of altcoins and the increasing number of ETF applications illustrate investors' desire to diversify their assets. These changes could significantly strengthen the role of altcoins in the financial market and their influence on future investment strategies.
