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Animoca Brands Introduces NUVA Marketplace for Tokenized Real-World Assets

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by Giorgi Kostiuk

2 hours ago


Animoca Brands has announced the launch of a new marketplace, NUVA, aimed at providing investors access to tokenized real-world assets (RWAs). This comes amidst growing institutional interest in the technology.

Launch of the New NUVA Marketplace

The NUVA platform was developed in partnership with ProvLabs, the organization behind Provenance Blockchain. NUVA aims to address the fragmentation in the asset tokenization sector, as noted by the company's CEO. At launch, the marketplace is expected to include assets valued at approximately $15.7 billion.

Tokenized Products on the Platform

At launch, NUVA will provide investors access to two tokenized products from Figure Technologies: YLDS, the first yield-bearing stablecoin security approved in the US, and HELOC, a pool of fixed-rate home equity lines of credit. These assets will be offered through vaults, enabling more efficient access to tokenized products.

Prospects for Asset Tokenization

Analysts believe that tokenization of real-world assets is set to emerge as a key trend in the crypto industry by 2025. The tokenized RWA market, excluding stablecoins, has surged by as much as 380% since 2022, and tokenized stocks have seen a 220% increase over the past month, indicating strong demand and interest from major institutional players.

The launch of NUVA by Animoca Brands represents a significant step towards unifying and enhancing access to tokenized assets, which could be crucial for the growth of this sector.

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